Knowledge is power, and a thorough understanding of web tracking functionalities will boost the performance and value of your online marketing campaigns. Learn more about web tracking methods across email, websites and apps, as well as relevant KPIs and how to benefit from your insights.
This course will help you:
- Learn the benefits of performance data
- Familiarize yourself with general knowledge about web tracking
- Understand the different web tracking methods
- Deduce future activities according to the summarized learnings